Here’s what we know: The famous Golden Arches have been removed and replaced with a new logo, resembling the letter “M”, which includes two french fries and a hamburger burger on a green background. The story goes on under the ad CEO Oleg Paroev said the new company had come up with the new name – a top secret – just a day before it was released. There has been some speculation on social media about the best way to translate the new name into English. “Delicious and this is it” was widely adopted, although another suggestion was: “Delicious. Perfect.’
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“Vkusno & tochka” reopened on Sunday in Pushkin Square to what was McDonald’s first restaurant in Soviet Moscow in 1990, when it sold up to 30,000 burgers, but the queue outside the restaurant was much shorter than before. three decades. The chain will retain the old McDonald’s interior but will remove any trace of its previous name. The story goes on under the ad Initially, 15 restaurants with new names will open in and around the capital and another 200 restaurants by the end of June and all 850 by the end of the summer, executives said on Sunday. The new owner said up to 7 billion rubles ($ 126 million) would be invested this year in the company, which employs more than 50,000 people. 4:51 The number of consumer giants suspending their activities in Russia is increasing The number of consumer giants suspending their activities in Russia is increasing – March 9, 2022 McDonald’s Big Mac flagship and other burgers and desserts like the McFlurry are missing, but other popular items are on smaller menus and sold at slightly lower prices. Trending Stories
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The story goes on under the ad A double cheeseburger cost 129 rubles ($ 2.31) compared to about 160 at McDonald’s and a fish burger for 169 rubles, compared to about 190 before. Paroev said the chain would keep prices “affordable”. They are likely to rise due to inflation, but not higher than its competitors, he said. Most of the ingredients come from Russia, but some items were not immediately available due to logistical difficulties and because some suppliers have left Russia. For example, it needs to find a new supplier of soft drinks after Coca Cola has suspended operations there.
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Siberian businessman Alexander Govor took over the franchise through GiD LLC. He has owned a McDonald’s license since 2015 and has helped the chain expand into remote Siberia, where it operates 25 restaurants. The story goes on under the ad McDonald’s will be able to buy its restaurants in Russia within 15 years, Russian authorities said. Govor told reporters Sunday that the price he paid was “much lower than the market price” and was a “symbolic” number. The US chain owed $ 1.4 billion for the deal. McDonald’s did not respond to a request for comment on the price. Russia and Ukraine accounted for about 9 percent, or $ 2 billion, of McDonald’s revenue last year. Former McDonald’s CEO Paroev runs the company. Until the acquisition, he had worked for McDonald’s for seven years, including as chief financial officer of the Russian company for 6-1 / 2 years until November 2021, according to his LinkedIn profile. He was appointed CEO of McDonald’s in Russia in February, weeks before Moscow sent tens of thousands of troops to Ukraine on February 24. The story goes on under the ad Govor will retain the chain’s tens of thousands of employees for at least two years, the US company said. ($ 1 = 55.7500 rubles) Report by Reuters Compiled by Josephine Mason Edited by Pravin Char and Frances Kerry